Hello. I'm Ivy.

I'm a Web Content Editor and Frontend Specialist based in Malaysia.

Email LinkedIn ↗

How I Got Here

I started creating webpages when I was eleven.

I learned by experimenting, and eventually figured out how to make them myself. By high school, I was leading a small team in school website competitions.

Over time, I discovered that while I enjoyed design, I was much better at bringing someone else's designs to life than creating them myself.

Frontend development turned out to be a natural fit. It gave me a little of both worlds: the creativity of design and the logic of programming.

Things I've Worked On

Here are a few examples of the different kinds of work I've done.

Now showing Erysweb Portfolio

Erysweb Portfolio

AI-Assisted Creative ProcessPersonal Project

Current Erysweb portfolio opening scene in its refined dark winter landscape design
Final Site The refined seasonal one-page portfolio after the visual system, typography and interactions were developed.
Early light-coloured Erysweb portfolio direction with serif typography and simpler landscape treatment
Early Exploration The first direction before the visual system, storytelling, typography and interaction design were substantially refined.
Diagonal comparison of the Erysweb spring contact scene with dark mode on the left and light mode on the right
Light & Dark Modes The same spring landscape direction across the portfolio's paired light and dark theme systems.
Erysweb portfolio Work section showing the custom three-project paper fan with Erysweb active and Digitas Nestlé and Amabelle rails visible
Interactive Work Deck A custom desktop paper fan with distance-based stacking, exposed project rails and responsive project navigation.

This portfolio started as an experiment in using AI throughout my creative and development process, from exploring ideas and visual directions to design, prototyping, coding and testing.

I worked alongside AI throughout the process, refining ideas through multiple iterations and stepping in to make manual changes whenever it gave me better control over the result.

TECH
HTML · CSS · JavaScript · SVG · AI Tools
FOCUS
AI-Assisted Design & Development · Prototyping · Iteration · Accessibility

Digitas / Nestlé

Regional CMS Content ProductionLong-Term Agency Work

12 markets & regions

APAC · Middle East · Africa

Client work is not shown publicly.

For several years, I worked remotely with Digitas on Nestlé websites across multiple international markets.

My work focused on ongoing Drupal content production and website maintenance, working with regional teams to implement updates, troubleshoot issues and keep content consistent across markets.

TECH
Drupal · HTML · CSS · JavaScript
FOCUS
Content Management · Website Maintenance · Regional Collaboration

Amabelle

WordPress RedesignFreelance Client

Amabelle Naturopathy homepage showing the navigation, introductory copy and botanical portrait layout
Current Website The refreshed homepage after adapting the selected Elementor direction to Amabelle's content and brand system.
Amabelle WooCommerce shop page showing the product catalogue and add-to-cart interface
WooCommerce Shop The live product catalogue demonstrates the e-commerce side of the WordPress implementation.
Amabelle brand guideline colour palette showing sage green, charcoal grey, dusty rose and warm neutral colours
Client Brand Direction Brand guidelines by Saje + Spark Design, used as the visual reference for my WordPress and Elementor implementation.

A redesign of an existing WordPress e-commerce website, based on a template selected by the client and adapted to fit Amabelle's brand guidelines and content.

I worked directly with the client throughout the project, incorporating their feedback and rebuilding the site in Elementor.

TECH
WordPress · Elementor · WooCommerce · HTML · CSS
FOCUS
Client Collaboration · Responsive Implementation · Content Structure

A Little More About Me

I love watching Broadway musicals, solving puzzles, and ordering an unreasonable amount of bubble tea!

Outside of work, you'll usually find me playing games on my computer.

I spent many years in World of Warcraft, where I made friends from all over the world. Interestingly, one of those friends introduced me to advertising agency work.

Apparently, all those hours in WoW were good for my career after all!

These days, I spend more of my time in Final Fantasy XIV, taking on challenging raid fights with friends. I also play the occasional shooter or crafting and survival game.

Now that we've broken the ice...

If you think I might be a good fit for your team or have an interesting web project to talk about, I'd love to hear from you.

Perhaps the next thing I make will be with you.

Email me Find me on LinkedIn ↗

Open to Remote · Freelance · Part-Time